✨ Intro Statement
I executed a complete brand overhaul and theme redesign for Infinite Battery, a global provider of customizable universal e-bike batteries. The upgrade transforms a cluttered, app-heavy storefront into a streamlined, high-performance hub tailored for DIY enthusiasts. By stripping away conflicting third-party apps, we introduced a native, conditional add-on system, a custom compatibility widget, and a technical-focused UI featuring annotated sections, data tables, and distinct colored accents.
📄 Project Brief
Infinite Battery targets the EU and North American markets with a highly technical core product. Their previous setup suffered from severe app conflicts—specifically around product add-ons—resulting in slow load times, broken dependencies, and high monthly costs. The goal was to rebrand and rebuild the site from the ground up. I designed a structured, tool-inspired aesthetic that speaks directly to DIY builders, integrating complex features like a dynamic compatibility widget and mandatory safety compliance checkpoints entirely through native code.
🎯 Goals & Strategy Overview The redesign needed to organize complex technical information while aggressively optimizing the site's codebase and conversion flow.
Main Goals:
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Eliminate App Dependencies – Replace buggy, conflicting third-party apps with native Liquid/JS solutions, specifically for product add-ons.
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Design for the DIY Enthusiast – Create a highly organized, technical UI using data tables, annotated graphics, and clear CTAs.
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Streamline Compatibility – Build a custom bike compatibility widget to reduce customer hesitation and support tickets.
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Ensure Safety Compliance – Implement a mandatory terms/warning acceptance step before checkout for battery safety regulations.
🔍 Project Review Designing for Technical Clarity & Trust I focused on organizing heavy product data into an easily digestible format. The new UI uses bold hero sections and strategic colored accents to guide the eye toward technical specs, compatibility charts, and reviews. By leaning into a "workshop/tool" aesthetic, the site builds immediate trust with the DIY demographic, presenting Infinite Battery as a premium, reliable, and professional authority in the e-bike space.
🔧 Project Development Breakdown Native Logic, Compliance & Clean UI
Phase 1: Branding & Visual Foundation
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Established a new brand identity, utilizing colored accents against a clean layout to highlight key technical features and CTAs.
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Overhauled the global navigation for easier access to product specs, compatibility lists, and DIY resources.
Phase 2: Product Page & Native Add-ons
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Removed the conflicting add-on app, writing custom conditional logic to handle product options and add-ons natively.
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Resulted in instant load times for variants, zero cross-app conflicts, and immediate cost savings.
Phase 3: Technical Custom Sections
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Built a custom Bike Compatibility Widget allowing users to verify fit before purchasing.
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Designed custom sections with image annotations and structured data tables to clearly communicate technical specifications.
Phase 4: Checkout Compliance & Optimization
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Engineered a mandatory pre-checkout gate: users must explicitly accept battery safety warnings and conditions before proceeding to payment.
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Cleaned up leftover code from old apps to ensure maximum speed and a frictionless cart experience.
📈 Project Outcome A highly organized, fast-loading, and conflict-free e-commerce experience. By shifting complex functionality from apps to the theme’s core code, Infinite Battery now enjoys faster page loads, zero plugin dependencies, and a UI perfectly catered to their DIY audience. The site is safer, cheaper to run, and primed for global scaling.
📊 Key Stats (Exact performance metrics pending post-launch data)
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100% Elimination of product page app conflicts
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0 Monthly fees for product add-on apps
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1 Mandatory safety compliance gate built natively
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Global UI optimization for primary EU & NA markets
✅ Key Results
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Delivered a complete Brand Overhaul with a DIY, technical-focused aesthetic.
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Engineered Native Conditional Add-ons to replace buggy third-party apps.
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Implemented a custom Bike Compatibility Widget and annotated data sections.
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Added a native Pre-Checkout Safety Warning to meet battery compliance needs.
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Drastically improved site speed and reduced overhead costs by minimizing app bloat.
💼 Business Impact The redesign positions Infinite Battery as a premier, trustworthy brand in the competitive e-bike modification market. By solving critical app conflicts natively, the business saves money on monthly subscriptions and avoids lost sales due to broken functionality. The highly technical, organized layout empowers customers to make confident purchases, lowering return rates and reducing customer support load.