Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

La Maison Sassi needed more than a placeholder; they needed a branded experience to match their product promise.
This case study highlights how we turned a password page into a powerful pre-launch marketing tool.
February 1, 2025
Sydney, Australia
Yasmin Onner

Yasmin Onner

CEO

Project Brief

La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.

Project Goals & Strategy Overview

The project centered around creating a balance between brand storytelling and performance. We wanted the landing page to evoke luxury, while functioning as a clear lead capture and interest-generation asset.

Communicate Luxury & Trust Instantly

Visually convey the premium nature of the brand in a single screen.

Capture Email Leads

Turn early visitors into future customers and subscribers.

Create a Buzz-Worthy Pre-Launch Experience

Spark interest and word-of-mouth ahead of launch.
Step 1

Brand Discovery & Wireframes

We collaborated with the brand on tone, color direction, and structure. Created low-fidelity wireframes focused on layout hierarchy and CTA clarity.

Step 2

High-Fidelity Design & Content

Developed a fully custom design reflecting elegance and calm. Crafted copy to balance mystery, exclusivity, and action.

Step 3

Shopify Integration

Implemented the design using a custom password page template on Shopify, optimized for mobile and lead capture performance.

Step 4

Final QA & Launch Prep

Tested across devices, connected the email sign-up to Klaviyo, and provided the client with assets and guidance for launch-day optimizatio
Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

Project Outcome Results

La Maison Sassi’s password landing page turned passive early visits into active subscriber engagement. The page embodied the brand’s identity while giving users a reason to return. By focusing on premium visuals and a clear CTA, we delivered a pre-launch experience that created momentum for the launch and laid the groundwork for future marketing.

Key achievements
  • Designed a scroll-less luxury landing experience that worked instantly
  • Optimized for fast performance and mobile-first interaction
  • Integrated Email Marketing for seamless email capture and automation
  • Created a visual story that aligned with premium skincare expectations

Business Impact
  • Built a qualified pre-launch email list for future marketing
  • Strengthened brand perception before the first product was even sold
  • Increased social shares and brand mentions organically during pre-launch
  • Set a strong foundation for future paid traffic and PR campaigns
+1,300

early subscriber sign-ups in the first 4 weeks

38%

average conversion rate on email capture

+52%

returning visitor rate post-launch

Sub-2s

average page load time across devices

"Alek is amazing with his top-quality skills, professionalism and communication! He has set up a landing page that is exactly on brand and per my vision while also helpfully guiding me through every question I had. I am very happy to have worked with Alek and will continue to do so throughout my business online set ups. Highly recommend Alek!"
Yasmin Onner

Yasmin Onner

CEO

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

Launching with Elegance: A High-Impact Pre-Launch Page for La Maison Sassi

La Maison Sassi is a premium Australian skincare brand, offering luxurious cosmetic products crafted in France. As a new entrant in a highly competitive market, the brand wanted to make a strong first impression—before their Shopify store officially launched. They approached us to design a custom password landing page that would not only introduce the brand’s identity but also capture leads, communicate exclusivity, and build excitement around the launch. The challenge was to create a visually refined experience that hinted at luxury while delivering clear conversion-focused functionality.