Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia is a conceptual sustainable women’s swimwear brand based in Cabo Verde, designed as a business-for-good project with a B Corp mindset. The brand’s mission is to empower women to feel confident at the beach while promoting ocean-conscious fashion.
This was one of my earliest Shopify projects back in 2019 — a practice store I built to develop my skills in branding, store design, and theme customization. I used Shopify’s Prestige theme, known for its sleek, elegant design, to create a premium look and feel.
September 20, 2019
Cabo Verde
Moreia

Moreia

Project Brief

Moreia was created as a personal exercise to combine my passion for sustainability, branding, and e-commerce into a tangible project. The goal was to learn how to position a brand as eco-conscious and premium, while creating an intuitive, conversion-friendly online store experience.

Project Goals & Strategy Overview

The aim was to build a Shopify store that could stand alongside real, high-end sustainable fashion brands.

Practice Branding Skills – Define a visual identity and storytelling approach for a fictional brand.

Learn Shopify Store Setup– Explore theme customization, collection organization, and product presentation.

Premium Look & Feel – Use the Prestige theme to design a polished, aspirational store.
Step 1
  • Defined the name Moreia, inspired by the ocean and marine life.
  • Created a color palette with sandy neutrals and ocean blues.
  • Wrote brand messaging focused on sustainability, ethical production, and body confidence.

Step 2

Installed and customized Shopify’s Prestige theme for a clean, elegant layout.

Built collections for swimwear categories, such as bikinis and one-pieces.

Added sections for storytelling, including sustainability commitment and B Corp values.

Step 3

Curated stock imagery and mockups to create a cohesive look and feel.

Designed product pages with lifestyle imagery and clear calls to action.

Step 4
Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Project Outcome Results

The result was a professional, premium-looking Shopify store that looked ready to launch as a real business. Moreia became a portfolio piece that helped me refine my branding approach and gain confidence in building e-commerce experiences from scratch.

Key achievements
  • Developed hands-on Shopify skills with theme customization
  • Learned how to position a brand as both premium and sustainable
  • Created a beautiful portfolio project to showcase early branding and e-commerce abilities

Business Impact
  • While Moreia was not a real business, it was a critical stepping stone in my journey as a Shopify specialist
  • The project taught me how to combine branding, UX, and storytelling — skills that I still apply to client projects today.
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Fully built Shopify store with customized Prestige theme

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100% branded visual direction (color palette, typography, and imagery)

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Clear and consistent sustainability messaging

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Moreia

Moreia

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia: Sustainable Swimwear Meets Elegant Shopify Branding

Moreia is a conceptual sustainable women’s swimwear brand based in Cabo Verde, designed as a business-for-good project with a B Corp mindset. The brand’s mission is to empower women to feel confident at the beach while promoting ocean-conscious fashion.

This was one of my earliest Shopify projects back in 2019 — a practice store I built to develop my skills in branding, store design, and theme customization. I used Shopify’s Prestige theme, known for its sleek, elegant design, to create a premium look and feel.