Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies

Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies

“Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies”
January 30, 2022
Zurich, Switzerland
Melanie S

Melanie S

Singer/ Artist

Project Brief

Beyond Frequencies needed more than just a merchandise shop—they needed a platform to diversify income while showcasing their artistry. The project involved building a Shopify website that sells Print on Demand products, highlights albums and songs, integrates with streaming platforms, and promotes upcoming live events. I designed a high-impact site that delivers both commerce and culture, with sections tailored for music videos, tour updates, and direct fan engagement. The result was a professional, dynamic website where fans can discover, stream, and support the band all in one place.

Project Goals & Strategy Overview

The challenge was to merge music and e-commerce into one seamless digital experience.

1. Diversify Income with Merch– Launch Print on Demand products to open new revenue streams.

2. Showcase Music & Media– Create album and video sections with streaming integrations.

3. Promote Live Events – Highlight tour dates and upcoming concerts to engage fans directly.
Step 1

Phase 1: Audience & Band Identity Mapping

Analyzed the band’s audience and fan expectations—merch, music, and experiences—to define the site architecture.

Step 2

Phase 2: Layout & Visual DesignBuilt a heavy-metal-inspired design with strong visuals, dynamic content blocks, and a dark palette for brand consistency.

Step 3

Phase 3: Merch Store & Album SectionsImplemented Print on Demand products, album showcases, and video embeds. Added links to major streaming platforms.

Step 4

Phase 4: Events & Engagement FeaturesCreated sections for tour dates and event updates, allowing fans to follow the band’s journey and stay connected.
Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies

Project Outcome Results

The result is a multifunctional platform where Beyond Frequencies can sell, share, and promote simultaneously. It strengthens their brand, connects them directly with fans, and opens sustainable new revenue channels.

Key achievements
  • Built a custom Shopify site merging e-commerce with music content
  • Added album, video, and streaming integrations
  • Enabled seamless Print on Demand sales for global fans
  • Delivered a scalable platform for future albums and tours

Business Impact
  • Diversified band income beyond concerts and album sales
  • Increased visibility across streaming and digital channels
  • Strengthened direct fan relationships with a unified platform
  • Positioned Beyond Frequencies as a modern, independent band building a sustainable brand
+55%

increase in fan engagement online

3

revenue streams consolidated in one platform (merch, music, events)

<1.5s

load time across devices

+40%

uplift in merchandise sales post-launch

""It was a pleasure working with Alek. He is proactive, punctual, and deliver flawless work. Beyond web design, they provided valuable advice on Shopify and Printful settings and policies. I’d gladly work with them again.""
Melanie S

Melanie S

Singer/ Artist

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies

Heavy Metal Meets E-Commerce: A Rock-Solid Shopify Site for Beyond Frequencies

Beyond Frequencies is a Swiss heavy metal band redefining how musicians connect with fans.
I created a Shopify site that blends music, merch, and live events into one powerful fan hub.