Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people live well at their core.
To expand their mission and diversify revenue, I built a modern Shopify store that integrates seamlessly with their wellness identity, offering sustainable apparel and feel-good items—produced on demand to eliminate waste.
Texas, USA

Shina S

Store Manager

Project Brief

Gac Nation stands for Good at Core, a wellness brand that extends beyond its app to offer organic, sustainable apparel and lifestyle products. The Shopify project required creating a brand-new online store from scratch, connected to a U.S. fulfillment provider with on-demand production to ensure zero waste.
The challenge was to design a store that felt like a natural extension of their wellness app, while also optimizing for conversion rate optimization (CRO), sustainability messaging, and a clean, modern aesthetic that appeals to eco-conscious and wellness-focused consumers.

Project Goals & Strategy Overview

The Shopify store needed to serve as a credible extension of the Gac Nation app, drive e-commerce revenue, and reflect the brand’s core values of wellness and sustainability.

Seamless Brand Extension – Align the Shopify store with the identity of the Gac Nation wellness app.

Promote Sustainability– Highlight the on-demand, zero-waste production model and eco-friendly materials.

Conversion Optimization – Create a modern layout built to engage users and drive sales.
Step 1

Phase 1: Brand & Audience MappingResearched the wellness app’s user base—health-conscious, eco-friendly, lifestyle-driven audiences—and defined a design tone blending wellness with modern retail.

Step 2

Phase 2: Layout & Visual Design

Developed a clean, modern aesthetic with natural color palettes and uplifting design elements to connect with the “Good at Core” philosophy.

Step 3

Phase 3: Store Features & CRO

  • Integrated on-demand fulfillment for sustainable, zero-waste production.
  • Built clear product pages with conversion-focused layouts.
  • Added sections for wellness storytelling and brand values.
Step 4

Phase 4: Integration with Wellness Ecosystem

Positioned the store as an extension of the Gac Nation app experience, encouraging app subscribers to engage with apparel and feel-good items as part of their lifestyle.
Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Project Outcome Results

The new Shopify store successfully blends wellness identity with sustainable commerce, giving Gac Nation a platform to scale beyond subscriptions. It communicates trust, eco-values, and modern design while optimizing for engagement and conversions.

Key achievements
  • Built a brand-new Shopify store from scratch
  • Aligned store branding with Gac Nation wellness app identity
  • Integrated sustainable, on-demand U.S. fulfillment
  • Optimized layout and UX for conversions and engagement
  • Created storytelling sections to highlight eco-values and feel-good lifestyle

Business Impact
  • Enabled Gac Nation to diversify revenue beyond app subscriptions
  • Strengthened trust with wellness-minded and eco-conscious customers
  • Created a scalable e-commerce foundation for apparel and lifestyle expansion
  • Positioned Gac Nation as a wellness brand with purpose-driven commerce
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Shina S

Store Manager

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Good at Core: A Wellness-Driven Shopify Store for Gac Nation

Gac Nation is a U.S.-based wellness app available on the Apple App Store and Google Play, focused on helping people live well at their core.
To expand their mission and diversify revenue, I built a modern Shopify store that integrates seamlessly with their wellness identity, offering sustainable apparel and feel-good items—produced on demand to eliminate waste.