Crafting Survival: How Centroartesano Reinvented Itself Online

Crafting Survival: How Centroartesano Reinvented Itself Online

Centroartesano, a traditional arts & crafts brand in Madrid, faced serious financial struggles in 2019.
I helped bring the business online with Shopify just in time to weather the COVID storm—and beyond.
March 1, 2019
Madrid, Spain
Regine Fombrun

Regine Fombrun

Owner

Project Brief

Centroartesano is a local arts & crafts brand in Madrid, Spain, with deep roots in traditional supplies and hobby culture. By 2019, the business was under pressure due to declining foot traffic and changing consumer behavior. I was brought in to design and launch a Shopify storefront that would modernize their sales model, connect with online shoppers, and keep the business relevant. The new website was built with full Google Shopping feed integration, fast local delivery options, and Shopify POS to support in-store and multi-channel sales. When the COVID-19 pandemic hit just months later, this digital transformation became essential to keeping the business alive. With the new infrastructure in place, Centroartesano was able to fulfill orders, offer home delivery, and stay connected with local customers while shops were closed.

Project Goals & Strategy Overview

The objective was to digitize Centroartesano’s traditional retail business to survive and adapt to a rapidly changing retail environment.

Launch E-commerce Capabilities

Build a Shopify site that allows full online product discovery and purchasing.

Enable Local Fulfillment & Delivery

Add a fast, easy way to deliver to nearby customers during lockdown and beyond.

Support Omnichannel Sales

Integrate Shopify POS to manage in-store and online inventory together.
Step 1

Site Build & Shopify Setup

Designed and launched a fresh, accessible Shopify theme. Added essential navigation and category logic for arts & crafts supplies.

Step 2

Google Shopping & Marketing Feed Integration

Connected product catalog to Google Shopping to drive local search traffic and visibility.

Step 3

Local Delivery & Store Pickup Features

Set up a local delivery system and checkout logic to support nearby customers. Helped Centroartesano stay active when physical stores were closed.

Step 4

Shopify POS & Omnichannel Sync

Installed Shopify POS and synced inventory across online and offline channels to streamline management and reduce stock issues.
Crafting Survival: How Centroartesano Reinvented Itself Online

Project Outcome Results

The new Shopify site allowed Centroartesano to stay operational during the COVID crisis and beyond. The store now serves as a core part of the business model, combining physical and digital retail with ease.

Key achievements
  • Launched a fully functional e-commerce store just before the pandemic
  • Enabled Centroartesano to keep selling through lockdown
  • Delivered a user-friendly Shopify POS and unified stock system
  • Connected the brand to local customers through delivery and online visibility

Business Impact
  • Prevented business closure during a critical financial moment
  • Future-proofed the store with modern sales infrastructure
  • Created new revenue channels through online orders and Google Shopping
  • Strengthened Centroartesano’s position as a go-to arts & crafts store in Madrid
+100%

increase in online sales within the first 3 months of launch

+65%

of sales fulfilled through local delivery during lockdown

100%

POS and inventory sync between physical and online store

+38%

product visibility increase via Google Shopping integration

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Regine Fombrun

Regine Fombrun

Owner

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Crafting Survival: How Centroartesano Reinvented Itself Online

Crafting Survival: How Centroartesano Reinvented Itself Online

Centroartesano, a traditional arts & crafts brand in Madrid, faced serious financial struggles in 2019.
I helped bring the business online with Shopify just in time to weather the COVID storm—and beyond.