CocoBamboo: A Sustainable Shopify Store for Eco-Luxe Swimwear

CocoBamboo: A Sustainable Shopify Store for Eco-Luxe Swimwear

CocoBambo is a sustainable swimwear brand that blends fashion with eco-conscious living, offering beach-ready designs made with environmentally responsible materials. The brand’s mission is to make customers feel like they’re already at the beach, from the very first moment they land on the site.
I built their Shopify store entirely from scratch, focusing on premium design, immersive storytelling, and lifestyle-driven visuals—including models, photography, and video content—to deliver an experience as refreshing as the ocean itself.
August 29, 2022
Santa Teresa, Costa Rica
Sarah

Sarah

Project Brief

CocoBambo is more than just a swimwear label—it’s a movement towards stylish, sustainable living at the beach. The project required creating a brand-new Shopify store with a focus on premium aesthetics, immersive beach vibes, and trust-building storytelling. The goal was to capture the carefree feeling of the seaside while emphasizing sustainability and quality craftsmanship.
The challenge was to ensure the store not only looked stunning but also built credibility as a sustainable fashion brand in a competitive swimwear market.

Project Goals & Strategy Overview

The Shopify store needed to reflect sustainability, elegance, and the spirit of the beach lifestyle while optimizing for global e-commerce growth.

Premium Look & Feel

Build a store that feels aspirational and beach-ready, not just functional.

Immersive Storytelling

Use lifestyle imagery and videos to create a “beach atmosphere” online.

Sustainability Messaging

Highlight eco-friendly materials and conscious production.
Step 1

Phase 1: Brand & Audience MappingResearched eco-conscious fashion buyers and beach lifestyle audiences, defining a tone that feels stylish, playful, and environmentally aware.

Step 2

Phase 2: Layout & Visual DesignDesigned a clean, premium Shopify store with ocean-inspired palettes, lifestyle photography, and video content that evokes the feeling of being seaside.

Step 3

Phase 3: Store Features & CROStructured collections for easy product browsing.
Designed product pages with a premium, editorial feel to drive conversions.
Integrated storytelling sections for sustainability and lifestyle values.

Step 4

Phase 4: Lifestyle-Driven ContentLeveraged models, videos, and aspirational visuals to connect customers emotionally with the brand, making the shopping journey feel like a beach escape.
CocoBamboo: A Sustainable Shopify Store for Eco-Luxe Swimwear

Project Outcome Results

The CocoBambo Shopify store launched as an elegant, beach-inspired e-commerce destination, combining sustainability with premium fashion. It successfully conveys the brand’s eco-conscious values while delivering an immersive digital shopping experience.

Key achievements
  • Built a Shopify store from scratch with a premium, beach-inspired design
  • Integrated sustainability storytelling into the shopping journey
  • Created immersive experiences with lifestyle imagery and video content
  • Structured collections for clear navigation and product discoverability
  • Optimized for conversions while elevating brand perception

Business Impact
  • CocoBambo launched as a credible, premium sustainable swimwear brand with a store that instantly evokes the feeling of being at the beach.
  • The immersive design and storytelling not only position the brand competitively in sustainable fashion but also inspire stronger customer engagement and trust.
  • The project created a scalable e-commerce foundation that blends sustainability, style, and lifestyle-driven commerce.
+68%

increase in time spent on-site compared to initial benchmark

<2s

page load time across desktop and mobile

100%

of core collections structured for easy navigation

40%

uplift in engagement with lifestyle imagery and video sections

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Sarah

Sarah

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

CocoBamboo: A Sustainable Shopify Store for Eco-Luxe Swimwear

CocoBamboo: A Sustainable Shopify Store for Eco-Luxe Swimwear

CocoBamboo is a sustainable swimwear brand that blends fashion with eco-conscious living, offering beach-ready designs made with environmentally responsible materials. The brand’s mission is to make customers feel like they’re already at the beach, from the very first moment they land on the site.
I built their Shopify store entirely from scratch, focusing on premium design, immersive storytelling, and lifestyle-driven visuals—including models, photography, and video content—to deliver an experience as refreshing as the ocean itself.