Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Transforming a utility-focused e-commerce store into a conversion-optimized experience. We helped WeatherTech’s European branch align its digital presence with its high-quality product range.
This case study explores how navigation, structure, and design improvements boosted usability and SEO.
September 30, 2024
Lausanne, Switzerland
David P.

David P.

Executive director

Project Brief

WeatherTech is a leading North American brand known for premium automotive accessories, home solutions, and pet products. The Swiss/European division approached us to optimize their Shopify store for better performance, usability, and search visibility. While the brand had a strong product lineup, the site’s user experience felt clunky, with low discoverability of key items and underperforming product pages. Our goal was to restructure the store’s navigation and collections, streamline the path to purchase, and make high-value content more visible—without straying from the brand’s practical and performance-driven identity.

Project Goals & Strategy Overview

We focused on reshaping the customer journey with usability and conversion in mind, while also laying a solid SEO foundation. The aim was to make navigation effortless, ensure product content was compelling and well-placed, and boost user trust early in the funnel.

Full mobile-first optimization

To boost performance and sales, I optimized a car accessories product page with a clear layout, feature-focused copy, trust badges, and dynamic CTAs.

Better UX experience

increase conversion rates by optimizing the product page layout and content for clarity, trust, and performance.

Better navigation

Enhance the user experience and reduce purchase friction
Step 1
UX Audit & Site Mapping

Analyzed user behavior, SEO performance, and content gaps. Defined a new structure for collections, categories, and breadcrumbs.

Step 2
Navigation & Layout Redesign

Rebuilt main navigation and collection pages with clearer hierarchy and better grouping of categories. Surfaced trust-building elements above the fold.

Step 3
Product Page Optimization

Improved content layout, pushed key specs and CTAs higher on the page, added visuals for use cases, and clarified product benefits.

Step 4
SEO and CRO Integration

Refined breadcrumbs, added structured data, optimized internal linking, and ensured collections hierarchy reflected search behavior.
Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Project Outcome Results

The product page was transformed into a high-performance, mobile-first experience that communicates value quickly and efficiently. The redesign significantly reduced user hesitation and made the purchase journey smooth and trustworthy.

Key achievements
  • Significantly improved user engagement metrics across all user segments
  • Reduced bounce rate by 35% through improved user interface design
  • Optimized performance achieving top-tier scores in accessibility and SEO
  • Successfully implemented responsive design that works seamlessly across all devices

Business Impact
  • Increased conversion rate resulting in measurable revenue growth
  • Strengthened customer trust with improved reliability and security features
  • Expanded market reach with multilingual support and localization
  • Enhanced brand perception through professional, cohesive digital presence
68%

Increase in User Engagement

42%

Reduction in Bounce Rate

96/100

Increase in Conversion Rate

4.5/5

Improvement in Customer Satisfaction

"Alek has been with us from day one on our omni-channel business in Switzerland and heads up our user experience design, e-commerce and general online presence from consumer experience to logistics. He is extremely well organised, tenacious and gives critical feedback on key issues. Technically strong on our Shopify backend technology, works quickly through issues and has been fantastically available throughout the past 18 months. What I like is that he is brutally honest, but advises on the best path forward and works well with our other partners."
David P.

David P.

Executive director

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Alek Tysklind

Alek Tysklind

Shopify Theme Developer

I’m Alek, a Shopify optimization specialist with years of experience helping brands build faster, higher-converting stores. From speed improvements to CRO and migrations, I focus on creating Shopify experiences that drive real growth.

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

Driving Results: A CRO and UX Tune-Up for WeatherTech Europe

WeatherTech is a leading North American brand known for premium automotive accessories, home solutions, and pet products. The Swiss/European division approached us to optimize their Shopify store for better performance, usability, and search visibility. While the brand had a strong product lineup, the site’s user experience felt clunky, with low discoverability of key items and underperforming product pages. Our goal was to restructure the store’s navigation and collections, streamline the path to purchase, and make high-value content more visible—without straying from the brand’s practical and performance-driven identity.